Virtual fundraising makes a real-life difference
Gamers reach $1 million milestone
Thousands of dedicated gamers have turned their hobby into hope, help and healing. Through the Children’s Miracle Network program, Extra Life, gamers who support the Alberta Children’s Hospital have now exceeded the $1 million mark in donations. Across North America, their impact is even greater with more than $56 million raised for 170 children’s hospitals.
In addition to their signature Extra Life Game Day each year – a rally point for gamers far and wide happening Nov. 2 – fundraising happens year-round through creative events and initiatives. Beyond video games, gamers of all sorts have joined the movement – from board and card game enthusiasts to athletes. More than 60 percent of Extra Lifers are now livestreaming their games on Twitch, Mixer and YouTube to engage their family, friends and fans.
Left: The Rooney’s held a 25-hour game day in 2017 at Beveridge Landmark Events in Medicine Hat (Sean and Trish Rooney with Krista Gomke).
Right : The Miller family and friends group have organized the Extra Life Game Day Cranbrook event for the past six years. This year they once again hit their $10K fundraising goal! group (Dave Miller (red hat), holding son, Landon and wife, Julie (far right).
“The Extra Life program has grown rapidly over the last several years,” says Meghan Kociuba, Director, CMN and Partnerships with the Alberta Children’s Hospital Foundation. “We’ve seen a lot of companies come on board with teams of employees and even some matching incentives, which is amazing. The beauty of Extra Life is that you don’t have to go or be anywhere specific to support the hospital – you can connect with the gaming community and take part from wherever you are.”
“The Extra Life Calgary Guild has done an amazing job organizing events, engaging the community and encouraging people to support the hospital – their commitment is making a difference every day,” she adds. “We want to spread the word about Extra Life so people who love games know that they could be helping kids and families through something they’re already doing.”
To learn more about joining Extra Life’s Calgary Guild in support of the Alberta Children’s Hospital Foundation, please visit @extralifeyyc. For more information on the program, visit extra-life.org.